coobybook Chapter 413: Reputation Enhancement: The Flourishing Development of the Mo Family Enterprise
Chapter 413: Reputation Enhancement: The Flourishing Development of the Mo Family Enterprise
Chapter 413: Reputation Enhancement: The Flourishing Development of the Mo Family Enterprise
Wen Nuan began to run around, visiting each of the people in charge of traditional sales channels.
However, many people are taking a wait-and-see attitude towards Mojia Enterprise's new products. They prefer to choose mature brands and are unwilling to take the risks that new products may bring.
Wen Nuan encountered setbacks again and again, but she did not give up.
She is well aware of the excellent quality of the new product and firmly believes that as long as more people can know about it, she will be able to open up the market.
At the same time, Mo Han also started his action.
He used the connections and resources accumulated by the Mo family over the years to directly open up several high-end sales channels.
Mojia Enterprise's new products quickly appeared in major high-end shopping malls and specialty stores. The exquisite packaging and unique promotional strategies attracted the attention of many high-end customers.
Business partner Liu was originally on the sidelines about the new products of Mo's enterprise, but when he saw the new products enter the high-end market so quickly and gain a good reputation, he began to re-evaluate the strength of Mo's enterprise.
He took the initiative to contact Mo Han and expressed his intention to cooperate.
Zhang's competitor was filled with jealousy and anger when he saw that Mo's company's new products had gained a foothold in the high-end market.
He increased his investment in Zhao's online water army, asking them to spread more negative news about Mo's business on the Internet, trying to damage the image of Mo's business.
However, Mo's new products have not been greatly affected by online trolls due to their excellent quality and good reputation.
Industry expert Chen also publicly stated that Mo's company has demonstrated extremely high professionalism in new product research and development and market promotion, which is worthy of learning and reference in the industry.
Under tremendous pressure, R&D staff member Li led the team to carry out technical research day and night, and finally solved the technical difficulties encountered in the new product development process and completed the new product production task on time.
One night, Wen Nuan dragged her tired body back home, and Mo Han hugged her in his arms with heartache.
"Thank you for your hard work." He said softly.
Wen Nuan leaned on Mo Han's shoulder and shook her head gently.
"It's worth it." She looked at the flashing neon lights outside the window, a smile on her lips, "You see, our efforts have not been in vain."
Mo Han held the warm hand, his eyes full of love and determination.
"We're going to get better and better."
Suddenly, the ringing of the phone broke the silence in the room.
Mo Han answered the phone, his expression instantly becoming serious...
"What did you say?!"
Liu's business partner's anxious voice came from the other end of the phone: "Mr. Mo, our cooperation may be in trouble! Several of my big customers suddenly canceled their orders, saying that they were threatened by certain forces..." Mo Han's face was gloomy. He immediately realized that it was Zhang's competitor who was behind it.
He reassured his business partner, Liu, and promised to resolve the issue as soon as possible.
After hanging up the phone, Mo Han immediately called a meeting of the company's top executives to discuss response strategies.
The atmosphere in the conference room was heavy and everyone felt tremendous pressure.
"It's clear now that our competitor is behind this," Mo Han said in a cold tone. "They're afraid our new product will take away their market share, so they're suppressing us at all costs."
"We can't just sit there and wait for death!" the marketing manager said excitedly. "We have to take countermeasures!"
After a heated discussion, everyone finally decided to, on the one hand, continue to increase the promotion of the new product, and on the other hand, collect evidence of malicious competition by Zhang's competitors and report it to the relevant authorities.
In the next few days, all employees of the Mo family enterprise entered a combat state.
They worked overtime and gave their all.
Wen Nuan also went to the front line in person and worked with the sales team to introduce the advantages of the new products to customers.
The word-of-mouth effect in the high-end market began to emerge, and more and more consumers began to accept and like the new products of Mojia Enterprises.
Good reputation has also driven sales in the general market, and the order volume continues to grow.
The Mo family enterprise's factory is running at full capacity, but demand still exceeds supply.
Even more exciting news came that Mojia Enterprise’s new product successfully won the “Best Innovative Product of the Year Award”.
This honor made the entire industry take a new look at the Mo family enterprise, and the previous negative impression almost disappeared.
Zhang's rival's conspiracy completely failed and he fell into trouble.
The Zhao online army he hired was also investigated and punished for spreading false information.
Mo Han and Wen Nuan stood side by side on the podium, the lights shining on them, their faces filled with the joy of victory.
Mo Han looked at Wen Nuan affectionately...
"All this is because of you."
The lights of the award ceremony were bright, shining on Mo Han and Wen Nuan, making them look like a perfect couple.
Mo Han gazed at Wen Nuan affectionately, the pride in his eyes almost overflowing.
Wen Nuan felt his burning gaze, and a sweet warmth surged in her heart.
This is not just an award recognition, but also the result of their joint efforts and a testimony to their love.
At this glorious moment, a harsh voice broke the harmony of the venue.
Zhang's competitor, dressed in a suit and tie but unable to hide the sinister look on his face, strode onto the stage and snatched the microphone from the host.
"The Mo family enterprise doesn't deserve this award!" he shouted at the top of his lungs. "Their new product is a complete copy! I have proof!"
The venue was suddenly in an uproar, with everyone talking and looking at Mo Han and Wen Nuan with doubt.
Wen Nuan's heart sank suddenly. She knew that this was Zhang's competitor's last attempt, but she didn't expect him to be so crazy.
At this moment, industry expert Chen stood up and walked up to Zhang's competitor with a serious expression.
"Mr. Zhang, please produce the evidence." His voice was not loud, but it carried unquestionable majesty.
Zhang's competitor's expression changed, and he stammered, "The evidence... I'll announce it later..."
"Later?" Expert Chen sneered. "I don't think you have any evidence at all! You're just unwilling to accept defeat and want to maliciously smear the Mo Family Enterprise!" He turned to the crowd and said firmly, "I can guarantee with my own integrity that the Mo Family Enterprise's new products are absolutely independently developed! Their innovative spirit is something we should all learn from!"
Expert Chen's words were powerful and instantly turned the situation around.
Thunderous applause broke out in the meeting hall, both for the Mo family's business and for expert Chen's righteous words.
Zhang's competitor's face turned from white to red, then from red to blue, and finally he lowered his head in despair and fled amid the contempt of the crowd.
Mo Han held the warm hand tightly and interlocked their fingers.
He looked at her, a determined glint in his eyes.
"Don't worry, everything will be fine."
Wen Nuan responded with a gentle smile and nodded slightly.
She knew that their love, and their common cause, would become even more indestructible.
Suddenly, Mo Han's phone vibrated.
He glanced at the caller ID and a meaningful smile appeared on the corner of his mouth.
"Looks like something exciting is about to happen." He whispered, then answered the phone...
"Mr. Liu? You're calling so late. What's the matter?"
Liu's business partner's voice was filled with unconcealed excitement: "Mr. Mo, congratulations! You and Ms. Wen Nuan are amazing! The market response to the new product is beyond imagination! I called you today to tell you that I have decided to increase our cooperation. Not only will I make additional investments, but I also want to share some of our unique sales channels and market resources with the Mo family enterprises, so that we can grow bigger and stronger together!" Mo Han smiled faintly. Everything was within his expectations.
"Mr. Liu really has good vision."
Mojia Enterprise struck while the iron was hot and launched a series of follow-up products to further consolidate its market position.
Li's team of R&D personnel is also in high spirits and constantly carries out technological innovation, injecting endless vitality into the Mo family enterprise.
The new environmentally friendly materials they developed not only improved product quality, but also won praise from all walks of life and further enhanced the brand image of Mojia Enterprise.
Industry expert Chen was full of praise for the Mo family enterprise, and affirmed the contribution of the Mo family enterprise on many occasions in public. He also invited Mo Han to participate in industry integrity building activities and make suggestions for the healthy development of the entire industry.
Mo Han and Wen Nuan attended various business events together and became the focus of attention in the business community.
Wen Nuan's business talent gradually emerged. With her keen market insight and excellent communication skills, she won more and more partners for the Mo family enterprise.
Those who once looked down on her and abandoned her can only look up to her success and regret their previous foolish behavior.
Just when the Mo family business was about to reach the top of the industry, Mo Han received an anonymous email.
The content of the email was very simple, with only a photo of a tied-up person. The face could not be seen clearly, but Mo Han recognized it at a glance as the unique watch he had given to Wen Nuan.
There was only one sentence at the end of the email: "If you want her to live, give up everything." Mo Han's face turned ashen in an instant, and a chill ran from the soles of his feet to the top of his head.
He stood up suddenly, grabbed his coat, and said to his assistant, "Get the car ready, go now..."