Chapter 189 Yangxin Electronic Watches became a sensation!
Chapter 189 Yangxin Electronic Watches became a sensation!
Everywhere you go, people are talking about Yangxin electronic watch advertisements and Liu Xiaoqing.
Following this, radio stations and major newspapers also began airing advertisements for Liu Xiaoqing's electronic watches.
Television, radio, newspapers... Yangxin electronic watch advertisements are everywhere.
This combination of tactics had an immediate and noticeable effect.
Yangxin electronic watches are a huge hit!
How popular is it?
Department stores across the country are proactively coming to our door, wanting to wholesale Yangxin electronic watches.
"We want all your watches!"
We want as many as you have!
"Supply us first, and we guarantee it will sell best!"
The department store purchasing agent was as anxious as an ant on a hot pan, afraid of missing out on the goods.
Before long, Yangxin electronic watches were in short supply and even sold out.
Jiang Yang himself hadn't expected it to be this popular.
"This is so popular!"
Looking at the mountain of orders, Jiang Yang could hardly believe it.
He knew the advertising strategy was ahead of its time, but he didn't expect it to be so effective.
"The digital watches are selling like hotcakes!" Chu Lan exclaimed excitedly. "President Jiang, the warehouse is almost empty! Orders from all over the country are pouring in, we can't keep up!"
Jiang Yang sat behind his desk, tapping his fingers on the surface. He was pleasantly surprised by the exciting scene, but it was also within his expectations, since he was the one who planned it.
However, it's not enough.
"Have you contacted Xu Nian?" Jiang Yang asked, looking up.
"I've contacted them, I've contacted them!" Chu Lan nodded. "He's already made arrangements overseas to quickly procure the latest production line equipment! We guarantee it will be shipped back as soon as possible!"
That's great, luckily he was prepared.
"In addition, we will launch two new electronic watches!" Jiang Yang said. "The designs will be new, and the functions will be more numerous, giving consumers more choices!"
Chu Lan was taken aback: "President Jiang, isn't this too fast? Our existing production lines..."
"We have to get on with it, even if it's too late!" Jiang Yang waved his hand. "Now is a critical time to seize the market, we can't afford to drop the ball! Tell the production department to work overtime and get the new model out!"
The market changes quickly, and hesitation means missing opportunities; he must seize the moment.
"Okay! I'll make the arrangements!" Chu Lan realized the problem and turned to run out.
Watching Chu Lan's retreating figure, Jiang Yang thought of Yangxin Women's Clothing. Originally, he wanted to take advantage of the popularity of electronic watches and promote women's clothing, trying to succeed on both fronts.
Now it seems the plan needs to be revised; electronic watches are too popular, and Yang Hsin's production capacity is at its limit.
Pushing women's clothing too hard now might lead to neglecting one aspect and failing to succeed on both fronts.
Yangxin women's clothing is mainly sold overseas, with a limited domestic market share. Aggressive advertising now might actually lead to supply shortages and damage its reputation.
Other domestic distributors must have already sensed the danger.
"President Jiang, you have no idea how crazy those distributors are!" Chu Lan said in a previous report, "Seeing how well electronic watches are selling, they have a lot of confidence in women's clothing and are scrambling to stock up!"
"They said they were afraid they wouldn't be able to buy it later, so they'd rather spend more money now to stock up!"
"Our women's clothing has sold quite a lot even without much advertising!"
This saves Jiang Yang a lot of trouble. With the distributors so proactive, there's no need to rush.
"Looks like the women's clothing ad will have to be postponed," Jiang Yang muttered to himself.
His postponement of the advertisement does not mean he doesn't value women's clothing. On the contrary, he wants to use this time to solidify the foundation of women's clothing.
"Chu Lan!" Jiang Yang called out towards the door.
"Here!" Chu Lan rushed in like a gust of wind.
"Pass the word down that I want to expand the existing two garment factories into a new Yangxin Women's Wear Production Park!" Jiang Yang said forcefully.
“Build four or five more factories of the same size in the industrial park!”
"In addition, there should be canteens and dormitories next to the factory, and," Jiang Yang paused, a smile playing on his lips, "we also need to build sports and entertainment facilities! We need to make sure our workers eat well, live well, and have fun!"
He wanted to create a vibrant, humane, and modern industrial park.
"President Jiang, isn't this a bit too ambitious?" Chu Lan put down the documents, frowning. "An industrial park, dormitories and canteens, and a sports and entertainment area... How much money is going to be spent on all of this!"
She doesn't oppose improving workers' conditions, but now that "Yangxin" electronic watches are selling well and production is about to expand, she feels a little uneasy about spending a large sum of money on industrial park construction at this time.
Jiang Yang smiled confidently: "Don't worry, I know what I'm doing. Let's take it one step at a time."
"Don't rush into those things. Focus on production first. Do some research, build more factories, and increase the output of women's clothing!"
He paused, then his eyes lit up: "This industrial park thing probably requires dealing with higher-ups and getting approval. We'll talk about it after the approval is granted."
Hearing him say that, Chu Lan felt a little more at ease.
"That's true, this can't be rushed."
She nodded: "Then I'll arrange for someone to inquire and submit the application. However,"
Chu Lan hesitated, her face showing worry. "President Jiang, I don't think I've ever heard of a private industrial park in China... It's hard to say whether it will work out."
These days, everyone prefers government-owned enterprises; private companies are still a novelty, let alone private industrial parks. If the higher-ups don't approve it, all our efforts will be in vain.
Jiang Yang waved his hand, telling her not to worry: "Whether it works or not, we'll only know by trying. If it doesn't work, there's no loss, at most it'll just take some effort to explain."
He paused, then said with certainty, "Besides, our 'Yangxin' is developing so well, earning foreign exchange for the country and creating many jobs. The higher-ups will definitely support us!"
He believes that as long as "Yangxin" continues to develop and makes greater contributions to the country, the government will support it.
"Okay, then I'll go and do it without worry!" Chu Lan was inspired by him and also became enthusiastic.
After telling Chu Lan about the park, Jiang Yang went to the newspaper office.
He was keeping track of the serialized "Life." This was a work he had chosen; it represented his hopes for the cultural industry.
Previously, the final draft of "Life" had been reviewed by Li Yunying and Meng Yan. It began serialization in the newspaper last week, and Jiang Yang wanted to know how the readers would react.
Upon arriving at the newspaper office, Jiang Yang went straight to Li Yunying's office.
"Yunying, how's it going? How's the response to 'Life'?" Jiang Yang asked directly, a little anxious.
When Li Yunying saw him arrive, she immediately smiled, "President Jiang, you've come at the perfect time! The response to 'Life' has been excellent!"
She pointed to the pile of letters on the table, "It's only been part of the serialization, and it's already a hit! The letters from readers are pouring in like snowflakes, we can't even open them all!"
The level of popularity exceeded Li Yunying's expectations.
She thought that a novel like "Life" would be accepted gradually, but she didn't expect it to be so popular as soon as it was published.
Jiang Yang picked up a few letters and flipped through them. They were all praising "Life" and discussing it, so it seemed to have really touched people.
He put down the letter, feeling at ease. Looking back, choosing to serialize it in "Life" magazine was the right decision.
“President Jiang,” Li Yunying changed the subject, her smile fading slightly, “I called you here not only to share the good news, but also to discuss something with you.”
Jiang Yang was taken aback, waiting for her to continue.
“It’s about Sun Yajie,” Li Yunying said slowly. “After ‘Class Teacher’ became a hit, I took her to many interviews and meet-and-greets, and the results were very good. She’s very popular now!”
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