coobybook Chapter 219 Who is still studying entertainment live streaming?
Chapter 219 Who is still studying entertainment live streaming?
Yang Zheng still underestimated the destructive power of this kind of story-based sales promotion in 2014.
Wei Yulu’s show starts at 8 o’clock and the performance will begin around 8:.
And it’s not even 11 o’clock.
Mengchan's "568 Set" has sold over 20 units!
Hunger marketing, old-fashioned but practical.
Moreover, people in 2014 were really "simple".
The sisters in Wei Yulu's live broadcast room are really doing their best to promote Mengchan.
They can be seen in every live broadcast room of Dousha TV.
Many people even went to large online platforms such as Weibo and Tieba.
They definitely contributed to the sales of 20.
Then of course there are some actions taken by Zhengrong Media itself.
This time Wei Yulu is the leading actor.
Other anchors of the company also participated in the performance.
Big anchors like Zhang Feifei and Han Yuyan even called Yang Zheng directly.
The general plot is:
You give benefits to the sisters in Wei Yulu’s live broadcast room, but what about the brothers in my live broadcast room?
Then Yang Zheng added the order "without any help".
Thanks to the cooperation of all parties, we achieved the astonishing sales figure of over 100 million yuan in these two and a half hours.
Even Yang Zheng was a little surprised.
Not to mention the operations of Wang Yifei and his team.
They all became Muggles.
and.
This time the profit margin is as high as around 50%!
Half of it is profit!
Yang Zheng understood more and more the saying: If you stand in the right place, even a pig can fly.
If you catch up with the good times and seize the trend, making money is really not difficult.
After sales exceeded 20.
Yang Zheng then notified his cousin Chen Jin to change the price back to 1850.
It's equivalent to stopping sales.
It's not that he doesn't want to make money.
First of all, you have to act well.
This time he was talking about the limited edition benefits.
Of course, we can’t sell it for 7 consecutive days like we did last time.
Otherwise, even the dumbest consumer can see the problem.
Therefore, changing the price back to the original price can greatly reduce the return rate.
Anyway, a plot like this one is not a one-time thing.
Come again after a while and say that the sisters in Wei Yulu’s live broadcast room have run out of cosmetics and need to be restocked.
Then Yang Zheng said: He was very touched by the sisters’ hard work in promotion last time and was willing to have another “cost price event”.
After that, Zhang Feifei, Han Yuyan and others just need to follow like they did this time.
This is a routine that can be repeated infinitely.
So it's totally okay to take a break.
And there is a second reason: Mengchan’s production capacity cannot keep up.
Cheng Suwan’s Qingyan Beauty is not a particularly large beauty company.
The sales volume of nearly 50 sets during the seven-day National Day holiday required the factory to work overtime to produce the products.
The last batch of goods has not been completed yet, and now there are another 20 orders.
So much so that in the middle of the night, Cheng Suwan called Yang Zheng directly and asked him to stop using his magical powers.
Of course, Cheng Suwan was anxious not only because of the production capacity issue.
She was also worried that Mengchan's profits were too high.
According to a rough estimate, excluding the publicity expenses of Zhengrong Media, Mengchan’s profit can reach about 5000 million!
This is almost Qingyan’s total sales for the whole year!
There is no need to compare the profits of the two.
It can be said that she has already lost the bet with Yang Zheng.
Now they are just trying to make a last-ditch effort by taking advantage of the problem of insufficient production capacity.
Yang Zheng knew what she was thinking, so he baited her again:
"Mr. Cheng, are you really not going to consider coming to Xingcheng? If this continues, your Qingyan will really become mine."
Cheng Suwan hesitated for a long time and asked, "Do you really have a way to increase Qingyan's sales?"
Before tonight, Yang Zheng could probably only lie to her.
But now, he really has a solution.
And it’s a way to kill two birds with one stone.
"Yes. But the plan is very complicated, and I really need Mr. Cheng to come and meet with me."
Yang Zheng said in a serious tone.
Cheng Suwan was silent again, and then said, "I'll see if I can spare the time."
After saying that, she hung up the phone.
And this actually means that she has agreed to come.
The little guy in Yang Zheng's heart couldn't help but rub his hands.
I will make sure she has a great time!
After hanging up the phone.
Yang Zheng returned to the meeting room.
It was almost 12 o'clock.
But Zhou Wei, Shen Yixin, as well as several operations staff including Wang Yifei, were still in the conference room.
And they all looked excited.
That’s sales exceeding 100 million in two and a half hours!
It definitely set a sales record in the cosmetics industry!
"Thank you all for coming this far."
After Yang Zheng said this, he paused and said, "If you want to go home, go home. If you are free, let's go have a midnight snack together."
Who doesn’t have time to have a midnight snack with the boss?
Afterwards, Yang Zheng took a group of people and found a late-night snack shop nearby to eat.
The reason why he asked these people to "work overtime" was because he had something to say.
But it is inhumane to keep people in the conference room for a meeting in the middle of the night.
So the suggestion of a midnight snack came about.
Everyone took their seats and ordered their meals.
Yang Zheng then started the topic:
"The total sales of these two Mengchan sales have reached nearly 3 million. Everyone has contributed a lot and has worked hard. Eat as much as you want later. Don't be afraid of eating me out of money."
Everyone nodded excitedly when they heard this.
It’s certainly worth being happy that the boss treats us to a meal to celebrate.
But there are also people with sensitive minds.
"Boss, with 3 million in sales, how much profit can we expect?"
The person who spoke was a man named Li Mingyuan, one of the company's main operators.
He is the one who brought Han Yuyan with him.
Currently, it is the second highest-earning operation of Zhengrong Media.
Yang Zheng paused and said, "About 30%."
He trailed off.
Everyone looked surprised.
As participants in Mengchan's sales plan, they all really thought that Mengchan's first sale was a loss.
I think only by including this time can there be some profit.
None of them dared to imagine that they could achieve a profit margin of 30%.
3% of 30 million is a full 9000 million!
Even if some of them can earn a million dollars a year, it will take... 90 years!
How could they not be surprised?
Even a little frightened.
"Entertainment live streaming has a ceiling, and as the live streaming industry becomes more prosperous, the ceiling will get lower and lower."
Yang Zheng said, and then asked: "Do you know why?"
Wang Yifei said, "Because the live streaming industry is more prosperous, more anchors will enter the industry, and the audience will have more choices, and the traffic and rewards will become more dispersed."
He paused and said, "Furthermore, the audience is gradually waking up and becoming less and less willing to give gifts. This model that relies solely on the audience's spontaneous gift giving has great limitations."
Everyone nodded in sudden realization.
Yang Zheng also looked at him with a smile.
Wang Yifei is indeed a talented person.
He probably already knew the reason why Yang Zheng invited everyone to have a midnight snack this time.
"Yifei is right."
Yang Zheng first affirmed it, and then said:
"But live streaming with goods, as you've all seen these days, has almost no ceiling."
“How much money you can make depends on how much goods you can sell.”
“So I hope you can spend more time researching things like live streaming with goods in the future.”
"I'm shamelessly asking you to help me with my own company's products, but what if other companies also want to adopt this model?"
"You operations managers and anchors will definitely be able to get sales commissions directly."
He trailed off.
The oxygen around seemed to be a little thinner.
Because everyone's breathing became heavier.
With sales of 3 million, even if the commission is 1%, that would be... 300 million!
Who is still researching entertainment live streaming?