coobybook Chapter 193: Indomitable Will
Chapter 193: Indomitable Will
Yan Jin's public declaration of war was like dropping a huge rock into a calm lake, causing a huge wave. For a time, public opinion was directed at XX Company, and its despicable behavior was condemned by all parties.
The office on the top floor of the Xiang Group building was brightly lit all night. Xiang Yu and Yan Jin worked side by side and barely slept for several days. The desks in front of them were piled with documents, reports, and plans. The bitter aroma of coffee filled the air, dispelling fatigue, but not dispelling the determination in their eyes.
"XX company's market share is declining, and many partners have terminated cooperation with them," Xiang Yu put down the documents in his hand and rubbed his eyebrows, "but their capital chain does not seem to be broken, there should be other forces supporting them behind the scenes."
"I've been checking," Yan Jin's fingers quickly tapped on the keyboard, and the code on the screen flowed like a waterfall, "There will be results soon."
Suddenly, Yan Jin stopped and frowned slightly: "The funding gap is still too large. Several projects we launched before need capital injection. The bank..."
"I will talk to the bank again," Xiang Yu pondered for a moment, "but the most important thing now is to stabilize the dealers, especially Lao Huang."
Dealer Huang is an old partner who has cooperated with Xiang Group for many years. He is a righteous man and has a high reputation in the industry. He is a rare partner.
The call was connected, and before Xiang Yu could speak, the cheerful voice of Huang the dealer came over: "Boss Xiang, don't say anything, I've heard everything, don't worry, I, Huang, have nothing else but loyalty, 5000 million, will be deposited tomorrow morning!"
The generous donation from distributor Huang was undoubtedly a timely help, alleviating the urgent needs of the Xiang Group.
After hanging up the phone, Xiang Yu showed a long-lost smile on his face. He looked at Yan Jin with admiration in his eyes: "You thought of it a long time ago, right?"
Yan Jin just smiled faintly, pointed at the computer screen and said, "Look at this..." Yan Jin pointed at the computer screen, which showed an article titled "XX Company, Doesn't Your Conscience Hurt?" The author of the article was a consumer named Liu Qiang. He described in detail the various problems he encountered after using XX company's products, as well as the company's evasive and evasive after-sales service. The words were full of anger and helplessness.
"This article has attracted widespread attention on major forums and social media platforms," Yan Jin slid the mouse, and various comments and reposts popped up on the screen. "Liu Qiang is a well-known review expert in the industry with many fans. His accusation is undoubtedly a double whammy for XX Company."
"Well done!" Xiang Yu's eyes flashed with praise. "Although this article was not arranged by us, it just exposes the true face of XX Company."
"The eyes of the masses are sharp," Yan Jin closed the computer, "Justice is in the hearts of the people, and it cannot be achieved by despicable means."
The direction of public opinion began to change, and more and more consumers stood up to support Xiang Group and condemn the bad behavior of XX Company. Liu Qiang's review article was reprinted by many media, further enhancing the popularity of Xiang's products.
At the critical moment, Xiang Yu and Yan Jin did not indulge in the temporary victory. They knew that more efforts were needed to win this war without gunpowder.
They began to frequently appear in various departments of the company, go deep into the production line, understand the production process of the products, listen to the opinions and suggestions of the workers. They also visited the market in person, communicated face to face with dealers and consumers, and understood their needs and pain points.
"Mr. Xiang, Mr. Yan, don't worry, we will do our best to produce better quality products!" In the factory, an old craftsman held Xiang Yu's hand with a firm tone.
"We believe in Xiang's, and we believe in you!" A consumer said to Yan Jin in the mall, "We will continue to support you!"
Every word of encouragement and support turned into a powerful force, motivating Xiang Yu and Yan Jin, and also inspiring all Xiang’s employees.
It was late at night, and the lights in the Xiang Group building were still bright. Xiang Yu and Yan Jin sat in the office, looking at the flashing neon lights outside the window. Their faces were full of fatigue, but their eyes were still firm.
"Our current products and services have been greatly improved, but it is not enough," Xiang Yu flipped through the latest market research report, "XX company must have a backup plan, we can't take it lightly."
Yan Jin nodded, her eyes fell on a message on her phone, her lips slightly raised, revealing a meaningful smile: "Of course they won't give up, you see..." Yan Jin handed the phone to Xiang Yu, and the screen showed a screenshot of the WeChat Moments of Wang Qiang, the marketing manager of a competitor company. In the photo, Wang Qiang and a few friends were toasting in a high-end restaurant, and the caption was: "These days, the more people who black you, the more successful you are. Thank you for the "passionate" publicity of our competitors, which has brought our product's popularity to a higher level! Cheers!"
"You're really digging your own grave!" Xiang Yu snorted coldly and handed the phone to the assistant beside him, "Contact the public relations department and compile this screenshot and Wang Qiang's recent series of negative marketing behaviors into a text and publish it online."
As expected, once the photos of Wang Qiang's "celebration banquet" were exposed, they immediately caused an uproar. Netizens accused him of using any means to suppress his opponents, even fabricating rumors and deceiving consumers.
"I was saying, I've been using Xiang's products and never had any problems, how come there are so many negative reviews all of a sudden? It turns out someone is behind this!"
"It's so disgusting. What credibility does this company have? We must boycott it!"
"Support the Xiang family's rights protection and severely punish the rumor mongers!"
The spearhead of online public opinion instantly turned to Wang Qiang's company. They originally wanted to use this incident to attack Xiang, but they didn't expect to shoot themselves in the foot and their reputation was seriously damaged.
At the same time, good news also came from the customer service department of Xiang Group. Under the leadership of Li, the customer service manager, the customer service team worked overtime, patiently and meticulously handled each complaint, and tried their best to solve problems for consumers.
"Mr. Liu, we have verified the product quality issue you reported. It was caused by damage to the packaging during transportation. We are deeply sorry. We will immediately arrange to replace the new product for you and bear all shipping costs..." Customer service representative Li was answering the phone while quickly recording the consumer's information.
"Ms. Wang, we have criticized and educated the relevant personnel regarding the after-sales service attitude issues you reported. We will strengthen service awareness training in the future. I hope you can trust us again..."
With the continuous efforts of the customer service team, most of the consumer complaints have been properly resolved, and customer satisfaction has been greatly improved. After experiencing this incident, many consumers have become more receptive to Xiang's products and services, and even become loyal supporters of the brand.
Seeing the whole company working together to overcome the difficulties, Yan Jin and Xiang Yu smiled at each other, and everything was self-explanatory. Suddenly, Xiang Yu seemed to have thought of something, and turned to his assistant and said, "Notify all department managers to come to the conference room for a meeting at 8 o'clock tomorrow morning..." The next morning, the atmosphere in the meeting room of Xiang Group was solemn and full of expectations. Xiang Yu, dressed in a black suit, stood in front of the projection screen with a stern look, while Yan Jin, dressed in a capable white suit, sat quietly beside him.
"This crisis has made us realize our own shortcomings, but it has also strengthened our faith," Xiang Yu said in a deep and powerful voice. "I believe that as long as we unite as one, no difficulties can stop us from moving forward!"
Next, Xiang Yu announced a series of employee incentive measures: improving employee welfare benefits, increasing R&D investment, establishing an innovation reward fund... Each measure effectively responded to the needs of employees and greatly boosted morale.
"Mr. Xiang and Director Yan really do what they say. That's awesome!"
"I must work harder and never let my leaders down!"
After the meeting, the employees discussed excitedly, their faces filled with hope and confidence. They knew that under the leadership of Xiang Yu and Yan Jin, Xiang Group would definitely overcome the current difficulties and move towards a more glorious future.
A few days later, a grand industry summit was held in City A. Yan Jin, as a special guest, delivered a keynote speech entitled "Nirvana Rebirth: Opportunities and Challenges in Crisis". With a calm tone, professional analysis, and real cases, she shared the experience of how Xiang's Group calmly responded to malicious competition, resolved the crisis, and finally achieved a comeback against the wind.
“…We firmly believe that the foundation of an enterprise is its products and its lifeline is its consumers. Only by adhering to the concept of quality first and service first can we win the market and the future!” Yan Jin’s speech was powerful and won applause from the audience.
After the speech, many entrepreneurs came forward to exchange business cards with Yan Jin and express their intention to cooperate. They were all impressed by Yan Jin's wisdom and strength, and were even more moved by the courage and responsibility shown by Xiang Group in difficult situations.
"Mr. Yan, your speech was so wonderful. Our company has also encountered similar difficulties. I hope to learn from your experience!"
"I believe that under your leadership, the Xiang Group will become stronger and stronger!"
Facing the praise from everyone, Yan Jin just smiled faintly, but her heart was full of emotion. She knew that the battle was not over yet, but they were already on the right path.
When she returned to the company, there was a list on Yan Jin's desk. It was a list compiled by Xiang Yu of partners who needed to be visited in the near future.
"It seems that we are about to start the next round of battle." Xiang Yu walked to Yan Jin with a hint of ridicule in his tone.
Yan Jin picked up the list and looked at the first line - "Huang Zhiqiang, Chairman of the Huang Group". The corners of her mouth rose slightly, "Then let's start with this old friend..."