coobybook Chapter 470 Similar Products
Chapter 470 Similar Products
Xiang Yu's face darkened instantly, and there was a hint of anxiety between his brows. "Jinxiu" is a national brand created by Yan Jin, and she has poured countless efforts into it. Now that the overseas market has encountered technical failures, it is a huge blow to the company and Yan Jin.
He immediately drove to the company. Along the way, Yan Jin's busy figure kept flashing in his mind. He knew that she must be under tremendous pressure at the moment.
The lights in the office were bright, and the technical team was urgently investigating the cause of the problem. Everyone's face was filled with solemnity. Yan Jin stood in front of the screen. Her slender figure looked particularly thin under the cold light of the computer screen, but it could not hide the determination between her brows.
"How is it? Have you found the problem?" Xiang Yu walked forward quickly, with a barely perceptible concern in his tone.
Yan Jin shook her head, a hint of fatigue in her voice, "The initial judgment is that it is a compatibility issue between the software system and the local network environment. The specific cause is still being investigated."
"Damn it!" Xiang Yu cursed and slammed his fist on the table, feeling annoyed. He should have thought of the differences in overseas markets and reminded Yan Jin to be fully prepared, instead of just watching her face the difficulties alone.
At this time, the assistant came in hurriedly, in an anxious tone, "Mr. Xiang, it's bad. Our competitor Xingyao has taken the opportunity to launch a similar product, and the price is 20% lower than ours!"
"What?!" Xiang Yu and Yan Jin's expressions changed at the same time.
"Xingyao" is their biggest competitor in the overseas market, and its strength should not be underestimated. The technical team that had been trying to poach Yan Jin had been rejected one by one. She didn't expect that they would actually add insult to injury at this critical juncture.
The news spread quickly, and an uneasy atmosphere spread within the company. Yan Jin forced himself to calm down and quickly organized the team to discuss countermeasures.
"The most urgent task now is to resolve the technical failure as soon as possible and restore user trust." Yan Jin's voice was calm and decisive. "At the same time, the marketing department must pay close attention to the developments of Star Glory and adjust our marketing strategy at any time."
"I have contacted Amy. She is familiar with the local market and may be able to help us." Xiang Yu looked at Yan Jin, his eyes full of worry and heartache.
Yan Jin nodded and rubbed his tired brows, "Okay, let her come to the company and we will think of a solution together."
As the night deepened, the lights in the office were still on. A war without the smoke of gunpowder had just begun... "Amy, what do you think of Xingyao's actions this time?" Xiang Yu asked in a deep voice.
Amy crossed her legs elegantly, tapping her fingers on the table. After a moment's contemplation, she said, "Xingyao came prepared this time. They targeted the technical failure of Jinxiu and wanted to seize the opportunity to grab market share. Although the products they launched are cheap, they are still far behind Jinxiu in terms of function and design."
"That's right," Yan Jin took over the conversation. "'Jinxiu' focuses on high-end customization and user experience, which is the core advantage that 'Xingyao' cannot replicate. What we need to do is to solve technical problems as soon as possible and further improve product quality and performance so that users can feel our sincerity and strength."
"I agree." Xiang Yu nodded in agreement. "In terms of technology, I will increase investment in research and development to overcome the difficulties as soon as possible. At the same time, we must also strengthen brand promotion and highlight the differentiated advantages of 'Jinxiu'."
"I suggest inviting some fashion bloggers and industry KOLs to conduct product reviews and use their influence to speak for Jinxiu." Amy added, "In addition, offline experience stores should be prepared as soon as possible so that users can experience the charm of Jinxiu in person."
After a meeting, the three of them had formulated a preliminary response strategy. Yan Jin was responsible for leading the technical team to overcome technical difficulties, while Amy started to contact the media and KOLs for publicity and promotion. Xiang Yu made a decision that no one expected.
He decided to personally lead the sales team to visit customers, understand their needs and opinions, and collect market feedback.
"Boss Xiang, are you really going to go to the market yourself?" Assistant Xiao Li looked at Xiang Yu in surprise, "You are the president of Xiang Group!"
"What's wrong with the president? Can't the president understand market demand and listen to customers' voices?" Xiang Yu answered without raising his head while sorting out documents, "'Jinxiu' is facing difficulties now. As Yan Jin's..."
He paused, as if realizing that he had said the wrong thing, and changed his words: "As the person in charge of the company, I have the responsibility and obligation to overcome the difficulties together with everyone."
In the following days, Xiang Yu changed his usual suit-wearing image of a CEO and put on a simple shirt and casual pants, running around various cities and regions. He listened carefully to the opinions and suggestions of every customer, recorded their needs and pain points, and assured them that "Jinxiu" would overcome the current difficulties and provide them with better products and services.
Xiang Yu's sincerity and hard work gradually won the understanding and support of customers. They expressed their willingness to give Jinxiu some time and believed that Jinxiu could overcome the difficulties and return to its peak.
It was late at night, but Yan Jin's office was still brightly lit. She had been working for more than ten hours straight, her eyes were bloodshot, but she hadn't stopped writing.
"Knock knock knock..."
There was a gentle knock on the office door, Yan Jin raised his head and said, "Come in."
Xiang Yu pushed the door open and walked in, holding a cup of steaming coffee in his hand, "Are you not done yet? Take a break first."
Yan Jin rubbed his sore shoulders, took the coffee, and said softly: "I have encountered some bottlenecks in technology, and it will take some time to break through."
"Don't work too hard," Xiang Yu looked at her distressedly, "If it really doesn't work..."
He seemed to want to say something, but in the end he didn't say it. He just handed the document in his hand to Yan Jin, "This is the feedback I collected from visiting customers during this period. See if there is anything you can refer to."
Yan Jin took the document and flipped through a few pages. "You..." Yan Jin took the document and flipped through a few pages. "You..." She looked up in surprise and looked at Xiang Yu. "Did you collect all these yourself?"
"Well," Xiang Yu nodded, "During this period, I have visited many customers and have a better understanding of the advantages and disadvantages of 'Jinxiu'. I believe that as long as we stick to our original intention and keep improving, 'Jinxiu' will definitely win market recognition."
Yan Jin's eyes fell back on the file, which was filled with records, detailing the needs, opinions and suggestions of the customers. Every word showed Xiang Yu's dedication and seriousness. A warm current surged in her heart. The former high-handed and unworldly President Xiang was now willing to lower himself for "Jinxiu" and for her, and listen to the voice of every ordinary customer.
"Thank you, Xiang Yu." Yan Jin's voice was a little choked up, "Thank you so much."
Xiang Yu reached out and patted her shoulder gently. "Between us, there's no need to thank each other. 'Jin Xiu' is not only your hard work, but also my responsibility."
In the following days, Yan Jin led the R&D team to work day and night to overcome technical difficulties one after another. Xiang Yu continued to work on the market, promptly passing on customer feedback to the R&D team and actively coordinating resources from all parties to provide guarantees for the development and promotion of new products.
Finally, with the unremitting efforts of all employees, the upgraded version of "Jinxiu" came into being.
On the day of the new product launch, the entire venue was packed.
Dressed in a well-tailored professional suit, Yan Jin stood confidently in the center of the stage, demonstrating the outstanding performance of the upgraded version of "Jin Embroidery" to media, customers and partners from all over the world.
"We have comprehensively upgraded the previous product to address the technical issues that occurred, and added a number of user-friendly functions based on customer needs..." Yan Jin's face was filled with a confident smile, "We believe that the upgraded version of 'Jinxiu' will bring users a more perfect user experience."
There was thunderous applause from the audience. The rebirth of "Jin Xiu" won everyone's admiration and expectations.
However, just as Yan Jin and her team were immersed in the joy of victory, "Xingyao" suddenly announced that it would launch products with similar functions to "Jinxiu" at a lower price.
As soon as the news came out, the entire industry was in an uproar.
"Xingyao" is going to start a price war. Can "Jinxiu" withstand it?
In the office, Yan Jin and Xiang Yu stood opposite each other in a solemn atmosphere.
"It seems that Xingyao is determined to fight us to the death." Xiang Yu broke the silence, "What are your plans?"
Yan Jin took a deep breath, his eyes firm, "The value of 'Jin Xiu' cannot be measured by price. What we have to do is..."
She paused, picked up a document on the table, and said, "Convene a general staff meeting!"